Websites for the trades
WEBSITES FOR SOLAR COMPANIES
Solar buyers have been pitched to death. Door knockers, robocalls, too-good-to-be-true savings claims: by the time someone reaches your website, their guard is all the way up. The best solar sites work like an antidote, calm and specific where the industry is loud and vague.
Solar is also a long decision. People research for weeks, so your site gets visited more than once before anyone books. It has to hold up to a second and third look, answer the harder questions honestly, and never smell like the hard sell that made them wary in the first place.
THE INDUSTRY POISONED THE WELL
Inflated savings claims trained homeowners to distrust every solar site. Plain math, honest caveats, and a no-pressure tone are now your loudest differentiators.
LONG RESEARCH CYCLES, FORGETTABLE SITES
Your prospect visits five sites over three weeks and remembers one. Distinct design and a genuinely useful explanation of the process is what makes yours the one.
COMPLEX PRODUCT, CLUTTERED PAGES
Panels, batteries, financing, tax credits, net metering. The temptation is to say everything on one screen. Clear beats complete, and the site should sequence the story.
From the shop
VLAD ABROSIMOV
An independent solar consultant in the San Fernando Valley, positioned deliberately as an advisor rather than a salesman, with a golden hour California look.
Open the live site
Straight answers
How do you build trust on a solar website?+
By being specific and calm. Real license numbers, a transparent walkthrough of the process, honest talk about what solar does and does not pencil for, and zero countdown-timer urgency tricks. The absence of hype is the pitch.
Should the site talk about tax credits and incentives?+
Yes, carefully. Explained plainly and dated, because incentives change, and nothing torches credibility faster than an outdated claim. The site gets built so those sections are easy to keep current.
What if I am a consultant, not an installer?+
Even more reason for the site to look like an advisor and not a sales funnel. That distinction is your entire positioning, and the design should carry it before the copy does.
Who owns the website when it is done?+
You do. The domain, the hosting, and the site itself are yours, in your accounts, from day one.
SEND ME YOUR CURRENT SITE.
I will reply with an honest review of your site, free, and tell you straight whether a rebuild is worth your money. If your site is fine, you keep your money.
CHRIS@FRAMEHOUSEWEB.COMAlso useful: how rebuilds work and what local SEO actually includes.