Websites for the trades
WEBSITES FOR PAINTERS
Painting customers are quote shoppers. They collect three bids, and between requesting them and picking one, they look at three websites. The estimate gets you considered. The website often decides who gets picked, because it is the only thing they can compare while they wait.
And painting gives you an unfair advantage most trades would kill for: your work photographs beautifully. Crisp lines, transformed rooms, before and after pairs. A painter's site that leads with anything else is leaving its best evidence in the truck.
THREE BIDS, ONE WEBSITE THAT CLOSES
When bids are close, homeowners pick the company that feels most professional. The website is where that feeling gets made, days before you ever follow up.
BEFORE AND AFTER IS YOUR WHOLE CASE
Nothing you could write sells like a clean before and after pair. The site should be structured around them, big and organized by room and project type.
INTERIOR AND EXTERIOR ARE DIFFERENT SALES
An interior repaint buyer and an exterior-and-stucco buyer are shopping for different things. One page treating them identically sells both badly.
From the shop
POINTE PRO SERVICES
A metro Detroit company running landscaping and painting as two clean lanes on one site, so each buyer lands on the sale meant for them.
Open the live site
Straight answers
What wins the quote-comparison moment?+
Looking like the company that has done this a thousand times. Real project photos, a clear process from estimate to final walkthrough, and reviews on the page. When bids are similar, professionalism is the tiebreaker.
How should project photos be organized?+
By what buyers shop for: interior, exterior, cabinets, commercial. Before and after pairs side by side, big enough to matter. A single messy gallery wastes your best material.
Do I need separate pages for interior and exterior?+
Usually yes. They are different buyers with different worries, and separate pages also give each service a chance to show up in search on its own.
Who owns the website when it is done?+
You do. Domain, hosting, and site in your name. Leave anytime, take everything, nothing breaks.
SEND ME YOUR CURRENT SITE.
I will reply with an honest review of your site, free, and tell you straight whether a rebuild is worth your money. If your site is fine, you keep your money.
CHRIS@FRAMEHOUSEWEB.COMAlso useful: how rebuilds work and what local SEO actually includes.